Competitors.

Looking at some campaigns created for our competitors, G.F.Smith, seeing how they use their paper why people might prefer the projects they create.

When we look at G.F.Smith's campaigns they use a lot more finishes, showing how the paper can be used, and exploring all aspect of it as a product, compared to Fedrigoni's that uses simple prints and a few die cuts, i think the key here is to incorporate interesting finishes and die cuts, to explore the potential of Fedrigoni papers and make people want to pick up the publication.