Thursday, 22 December 2011

Discovery Science ident.

A nice simple text over image ident, the text interacts beautifully with whats happening in the video, i think what i like the most about discovery's idents is the legibility of them and the clear crisp use of type and image. Due to the fact that most things for discovery are informative and explanatory they use very simple clean layouts for every thing and the use of text is usually similar to a manual of some sort, i'm looking forward to using these techniques in my animations.

Unfortunaley due to this video being a JW flash player video i cannot embed it.

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