7 Things to Know about Print.

In Todays workshop with lorenze we looked and discussed the general nessacery factors when working in a professional print environment.

COLOUR MODELS

FORMAT

ARTWORK

STOCK

PROCESSES

FINISHING

COSTING

COLOUR MODELS

- RGB & CMYK (the print differences)

- Hexachrome

- Spot Colours

- PMS (Pantone Matching System)

FORMATS

- Standard ISO paper sizes

- A & SRA Sizes

- Imperial (North America) versus metric (rest of the world)

- Tabloid (Compact), Broadsheet, Berliner (The "Inbetween" size)

SRA Sizes= the colour bleed printing sizes (slightly larger dimensions)

DL Size= 1/3 of A4 (standard business envelope size)

ARTWORK

- Document set up

- File format & fonts

- Spellcheck

- Colour spec

- Printer marks

- Mock ups

- Proofs (The final responsibility lies with the client in the sign off)

- Sign off (V. important)

STOCK

- Laid or wove (paper weave structure)

- Boards, carton

- Plastics & Acetates

- Weight (gsm)

- Finish (Gloss/Silk/Matt//Coated/Uncoated)

PRINT PROCESSES

- Litho

- Gravure

- Screen Print

- Six Colour

- Laminate (gloss//matt)

- Foil Blocking

- Emboss//Deboss

- Spot UV varnish

- Flexography

- Pad Printing

FINISHING

- Binding (what type?) (eg swiss binding, spiral, perfect, saddle stitch, PUR)

- Folding & Creasing

- Die Stamping/Drilling

COSTS

- Early quotes are better.

- Learn roughly what things cost per unit.

- Understand viable minimum quantities-

- Extras/Author corrections

PANTONE BOOKS

- Solid coated

- Solid uncoated

- 4- Colour process coated/uncoated

- Colour bridge (compares RGB against CMYK)